Our Story

Founded in 2021 in the heart of Malta, novelrmjv emerged from a simple observation: beauty and spa businesses were making critical decisions without access to the data they needed. Our founders, with extensive backgrounds in analytics and the beauty industry, recognised the opportunity to bridge this gap.

Starting with a small team of data scientists and beauty industry experts, we developed our first analytics dashboard for a local spa in St Julian's. The results were immediate and impressive - our client reduced inventory waste by 35% and increased customer satisfaction within the first month.

Today, we serve beauty businesses across Malta and the EU, providing cutting-edge analytics solutions that transform how spas, salons, and wellness centres understand their customers and optimise their operations.

Beauty analytics dashboard

Our Mission

To empower beauty and wellness businesses with actionable analytics that drive growth, reduce waste, and enhance customer experiences through data-driven decision making.

Our Vision

To become the leading analytics platform for the European beauty industry, enabling every spa and salon to unlock their full potential through intelligent data insights.

Our Values

Innovation

We continuously push the boundaries of what's possible in beauty analytics, developing cutting-edge solutions that stay ahead of industry trends.

Reliability

Our clients depend on accurate, real-time data. We ensure our systems are robust, secure, and available when you need them most.

Partnership

We view every client relationship as a partnership, working closely with you to understand your unique challenges and goals.

Growth

We're committed to helping our clients grow their businesses whilst continuously improving our own services and capabilities.

Passion

We're passionate about the beauty industry and believe that data-driven insights can help businesses create better experiences for their customers.

Excellence

We strive for excellence in everything we do, from the quality of our analytics to the level of support we provide our clients.

Our Expert Team

Chief Executive Officer

Strategic Leadership

Leading the vision and strategic direction of novelrmjv with extensive experience in technology and business development.

Chief Technology Officer

Technical Innovation

Overseeing the development of our analytics platform with deep expertise in data science and software architecture.

Head of Analytics

Data Science

Leading our analytics team with specialised knowledge in beauty industry metrics and predictive modelling.

Customer Success Manager

Client Relations

Ensuring our clients achieve maximum value from their analytics investment with dedicated support and guidance.

Our Achievements

Industry Recognition

Recognised as an innovative technology provider in the Maltese business community for our contributions to digital transformation in the beauty sector.

European Expansion

Successfully expanded our services across multiple EU markets, helping beauty businesses in various countries optimise their operations.

Client Success

Achieved an average 30% improvement in operational efficiency for our clients within the first six months of implementation.

Data Security Certification

Achieved comprehensive data security certifications ensuring the highest standards of privacy and protection for our clients' sensitive business data.

Why Choose novelrmjv

We understand that choosing an analytics partner is a significant decision for your business. Here's what sets us apart from other providers in the market.

Specialised expertise in beauty and spa industry analytics
Local presence in Malta with EU-wide service coverage
Proven track record of improving client business outcomes
Dedicated support team with industry knowledge
Flexible solutions that grow with your business
Professional beauty treatment

Ready to Transform Your Beauty Business?

Join the growing number of beauty businesses that trust novelrmjv to provide the insights they need to succeed in today's competitive market.