Our Story
Founded in 2021 in the heart of Malta, novelrmjv emerged from a simple observation: beauty and spa businesses were making critical decisions without access to the data they needed. Our founders, with extensive backgrounds in analytics and the beauty industry, recognised the opportunity to bridge this gap.
Starting with a small team of data scientists and beauty industry experts, we developed our first analytics dashboard for a local spa in St Julian's. The results were immediate and impressive - our client reduced inventory waste by 35% and increased customer satisfaction within the first month.
Today, we serve beauty businesses across Malta and the EU, providing cutting-edge analytics solutions that transform how spas, salons, and wellness centres understand their customers and optimise their operations.